# LLMO.me > A practical guide to LLM optimization for small businesses. LLMO (Large Language Model Optimization) is the practice of structuring website content to earn citations and recommendations from AI assistants like ChatGPT, Claude, Perplexity, and Google AI Overviews. ## Main Resources - [What Is LLMO](https://llmo.me/what-is-llmo/): Complete explanation of LLM optimization and how it differs from SEO. Covers terminology (LLMO, GEO, AIO), how AI assistants work, and who should prioritize LLMO. - [How LLMs Choose Sources](https://llmo.me/how-llms-choose-sources/): The 5 ranking factors that earn AI citations: content structure, factual verifiability, authority signals, topical relevance, and technical accessibility. Includes research data from Princeton and Search Engine Land studies. - [Optimization Checklist](https://llmo.me/optimization-checklist/): Step-by-step actionable guide covering content structure, authority building, technical implementation, platform presence, and measurement setup. - [LLMO Tools](https://llmo.me/tools/): Free and paid tools for tracking AI visibility. Includes GA4 setup instructions and DIY monitoring routines. - [Free Site Test](https://llmo.me/llmo-test/): Free tool to check if your website is optimized for AI discovery. Analyzes content structure, schema markup, and AI visibility. ## Key Statistics - AI-referred visitors convert at 4.4x higher rates than organic search - ChatGPT drives 78% of all AI referral traffic - 50%+ of businesses have no GEO strategy - Brand mentions outperform backlinks 3:1 for AI presence - 77% of GEO effectiveness stems from strong traditional SEO ## Contact Website: https://llmo.me Email: hello@llmo.me