LLMO Tools: Track and Improve Your AI Visibility
Track your AI visibility using GA4 custom channels for referral traffic, free tools like HubSpot's AI Search Grader, and paid platforms like ZipTie or Peec AI for citation monitoring.
LLMO Site Test
Get an instant AI visibility score for your website. Our free tool analyzes your content structure, schema markup, and optimization signals, then provides personalized recommendations powered by AI.
- AI visibility score out of 100
- Personalized AI-generated recommendations
- Ready-to-use schema markup code
- Action plan to improve AI citations
What's your AI visibility score?
Other Free Tools
Beyond our LLMO Site Test, these free tools help establish baselines. HubSpot's AI Search Grader provides instant diagnostics, while manual testing in ChatGPT, Claude, and Perplexity reveals real-world visibility.
| Tool | What It Does | Best For | Link |
|---|---|---|---|
| HubSpot AI Search Grader | Initial AI visibility diagnostics | Quick baseline assessment | Visit |
| Rankability (Free Tier) | Basic citation tracking | Small businesses starting out | Visit |
| Manual Testing | Direct brand searches in AI | Everyone (essential) | N/A |
| GA4 Custom Channel | AI referral traffic tracking | All websites | See setup below |
Paid Tools by Budget
Under $100/month
Budget-friendly options starting at $19/month provide basic monitoring for small businesses testing LLMO strategies.
| Tool | Price | Features | Best For |
|---|---|---|---|
| Passionfruit Labs | $19/mo | Basic AI monitoring | Budget-conscious |
| ZipTie | $69-159/mo | ChatGPT + Perplexity tracking | SMB focused |
| Scrunch AI | $79/mo | Multi-platform monitoring | Growing businesses |
$100+ / Enterprise
Advanced platforms offer competitor benchmarking, multi-platform tracking, and agency-level features for serious LLMO investment.
| Tool | Price | Features | Best For |
|---|---|---|---|
| Peec AI | €89-199/mo | Multi-platform + competitor benchmarks | Competitive analysis |
| Otterly.AI | $29-989/mo | 6 platform tracking | Agencies, enterprises |
| Profound | Enterprise | Full-scale AI analytics | Large organizations |
How to Set Up GA4 AI Traffic Tracking
Create a custom channel in GA4 to separate AI referral traffic from other sources. This takes 5 minutes and reveals your actual AI visibility.
Navigate to Admin > Data Display > Channel Groups
Create a new channel named "AI Traffic"
Set the Source condition to match this regex
(chatgpt\.com|openai\.com|perplexity\.ai|claude\.ai|gemini\.google\.com|you\.com|copilot\.microsoft\.com)
Drag AI Traffic channel above Referral
Save and verify
DIY Brand Monitoring Routine
A 15-minute weekly check in ChatGPT, Claude, and Perplexity reveals how AI describes your brand. This costs nothing and provides essential insights.
Weekly 15-Minute Check
- • "[Your brand name]"
- • "Best [your category]"
- • "[Your category] recommendations"
- • Questions your customers typically ask
- • Are you mentioned? Where in the response?
- • How are you described? Accurate? Positive?
- • Which competitors appear alongside you?
- • Any incorrect information to address?
- • ChatGPT (chat.openai.com): 78% of AI traffic
- • Perplexity (perplexity.ai): Research-focused users
- • Google (AI Overviews): Defensive monitoring
- • Claude (claude.ai): High-value B2B audience
Want to test your site's current AI optimization?
Free LLMO Site Test